Anita was intending to start her own retail outlet.
- Greeting cards, posters, gift articles shop
- Readymade garments for gents
- Bookshop-popular magazines, fiction, stationery but no text books.
- Successful advertising campaign.
- Heavy discounts to the customers.
- Availability of gold cards to the customers.
- Complimentary items.
- Adoption of click- and- mortar business model.