Sunday, March 27, 2011

Consumer driven For-profit Social Enterprise

You develop a low-cost innovative product for poor or lower middle class or a product of strategic importance to human life, and sell it at low-cost to the target market, resulting into a revolutionary change in their standard of living, economically, socially, hygienically, physically or mentally (for the differently- abled) etc. You turn profits through volumes.

Is this for me??????????????????
You need to be passionate about solving a particular problem of the masses and have a solution as well, which may need to be disruptive / innovative in terms of technology, price, distribution, etc. People / companies involved in this business needs to be visionary in achieving short term and long term business objectives.

“Sample customers have reported that children’s study time has increased by a factor of 2-4 times after purchasing the solar lantern. In addition, each kerosene lantern no longer used, removes 0.5 to 1 ton of carbon emission from the atmosphere,” Sam Goldman, D.light.

Other Major Players
Green Digital, Invention Labs etc.

How it was done
D.light venture began in a garage in Palo Alto, California, in 2007 and moved to New Delhi (India), started in 2008 as an Indian consumer products company selling solar lanterns to people without access to reliable electricity.

Investment - Rs 10 Lakh - 1 Crore
Avg. Break even* - Depend on R&D Time
*Profit could be good enough, but the measuring rod here should be the number of lives impacted.

You get rented or owned premises, furnish it fully with infrastructure, furniture, accessories, equipment and services and then offer it to startups as ready-to-use office accommodation.
Startups who need ready-to-move-in offices and services, but cant afford expensive business centers will be ready to take up such offices. The rates will depend on the city, location and other specs. But the returns are always excellent. What you must provide: a good address, with easy access to mailing, phone, fax, and courier services.

“Put all your efforts in marketing, quality and customer service being obvious,” Audrey Moruzzi, Marks Business Center.

How it was done
While Jay Thaker had additional space in his office to offer and so started Sutralite, his plug-n-play office in Mumbai, Audrey Moruzzi couldn’t find a cheaper office option for her 3 people-startup in exports, other than expensive business centers. So, she started Marks Business Center, in south Delhi, to offer cheaper space to startups.

Investment - Rs 3-50 Lakh
Avg. Break even - 6-12 months
Margin - 20-40%

For Details Please Contact 
Tarshant Jain

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